Fast Track To Advanced Commuicator
A guide to the objectives, time, and materials

Persuasive Speaking  226-I  (replacing The Professional Salesperson)

Project 1: The Effective Salesperson
Objectives:
• Learn a technique for selling an inexpensive product in a retail store.
• Recognize a buyer's thought process in making a purchase.
• Elicit information from a prospective buyer through questions.
• Match the buyer's situation with the most appropriate product.
Time: 8 to 12 minutes.

Project 2: Conquering The "Cold Call"
Objectives:
• Learn a technique for "cold call" selling of expensive products or services.
• Recognize the risks buyers assume in purchasing.
• Use questions to help the buyer discover problems with his or her current situation.
• Successfully handle buyer's objections and concerns.
Time: 10 to 14 minutes.

Project 3: The Winning Proposal
Objectives:
• Prepare a proposal advocating an idea or course of action.
• Organize the proposal using the six-step method provided.
Speech Time: 5 to 7 minutes.

Project 4: Addressing The Opposition
Objectives:
• Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint.
• Construct the speech to appeal to the audience's logic and emotions.
• To plan and conduct a kickoff meeting for a Toastmasters membership campaign.
Time: 7 to 9 minutes for the speech;
2 to 3 minutes for the question-and-answer period.
• Arrangements for this project should be made with your club’s Vice President Education well in advance.

Project 5: The Persuasive Leader
Objectives:
• Communicate your vision and mission to an audience.
• Convince your audience to work toward achieving your vision and mission.
Time: 6 to 8 minutes.

Next - The Professional Speaker

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