Fast Track To Advanced Communicator
A guide to the objectives, time, and materials

Public Relations  226-C

Project 1: The Public Relations Speech
Objectives:
• Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.
• Favorably influence the audience by the skillful and friendly delivery of your talk.
Time: 5 to 7 minutes.

Project 2: Resources For Goodwill
Objectives:
• Research the operation and benefits of an organization or company.
• Prepare a talk designed to build goodwill toward it by presenting factual information.
• Analyze the common interests of your audience and focus your presentation on those interests.
• Effectively use at least one visual aid to enhance the audience’s understanding.
Time: 8 to 10 minutes.

Project 3: The Persuasive Approach
Objectives:
• Direct a persuasive appeal to the audience's self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
• Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.
Time: 8 to 10 minutes.

Project 4: Speaking Under Fire
Objectives:
• Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue.
• Conduct a question-and-answer period on the speech subject.
Time: 6 to 8 minutes for the speech - 8 to 10 minutes for the question period.

Project 5: The Media Speech
Objectives:
• Write a speech script on behalf of a social cause.
• Using the script, present the speech to persuade a general television audience.
Time: 7 minutes 30 seconds to 8 minutes 30 seconds.
• This project has special requirements to simulate a television broadcast.  Make arrangements in advance for the proper equipment.  If at all possible, a club might arrange for their members to witness an actual studio production as a helpful preparation for this project.

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