Fast Track To Advanced Communicator
A guide to the objectives, time, and materials

The Professional Speaker  226-G

Project 1: The Keynote Address
Objectives:
• Identify the basic differences between keynote speeches and other kinds of speeches.
• Learn how to evaluate the audience’s feeling and establish emotional rapport.
• Learn and use the professional techniques necessary for a successful keynote presentation.
• Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own.
Time: 15 to 20 minutes - longer, if club program allows.

Project 2: Speaking To Entertain
Objectives:
• Entertain the audience through the use of humor drawn from personal experience and from other material that you have personalized.
• Deliver the speech in a way that makes the humor effective.
• Establish personal rapport with your audience for maximum impact.
Time: 15 to 20 minutes - longer, if club program allows.

Project 3: The Sales Training Speech
Objectives:
• Tell a sales audience how to sell a product by using a planned presentation.
• Inform a sales training audience about the human experience of the buyer-seller relationship.
• Use entertaining stories and dynamic examples of sales situations.
• Inspire salespeople to want to succeed in selling.
Time: 15 to 20 minutes - longer, if club program allows.

Project 4: The Professional Seminar
Objectives:
• Plan and present a seminar with specific learning objectives.
• Relate to the audience by using a seminar presentation style.
• Use seminar presentation techniques to promote group participation, learning, and personal growth.
Time: 20 to 40 minutes.

Project 5: The Motivational Speech
Objectives:
• Understand the concept and nature of motivational speaking.
• Apply a four step motivational method with the purpose of persuading and inspiring.
• Deliver a motivational speech to persuade an audience to emotionally commit to an action.
Time: 15 to 20 minutes - longer, if club program allows.

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